Rite Aid's turnaround plan starts with focusing on health insurers

Rite Aid plans to focus on its relationship with health insurance plans to help its financial turnaround, rather than attempt another merger, according to Forbes.

Heyward Donigan, the drugstore chain's recently appointed CEO, previously held executive roles at several health insurance companies. She plans to use that experience to work with insurers, medical providers and pharmacies to grow Rite Aid.

"Given my background, it's going to be obvious that health plans are going to be a key focus for this company," Ms. Donigan said on a phone call with analysts, according to Forbes.

Rite Aid also plans to highlight its pharmacy benefit manager, EnvisionRx Options, when negotiating deals.

Read the full article here.

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