Here are four things to know:
- The new rules require drug ads to use simple language, avoiding medical jargon, in order to make medication risk information easier to understand for the general public.
- The FDA is prohibiting the use of distracting visuals and audio effects in drug ads to prevent companies from downplaying or distracting viewers from essential risk information.
- Companies must present drug risk information “in a clear, conspicuous and neutral manner as mandated by a 2007 law.”
- The new regulations also require displaying on-screen text about side effects while the audio announcement plays, to enhance viewer recall and understanding of the risks associated with the drug.
