Humana names chief marketing officer

Humana promoted Jennifer Bazante to chief marketing officer, the insurance company said Oct. 1.

In her new role, Ms. Bazante will develop a strategy for engaging and enrolling members, as well as oversee consumer and business marketing.

Prior to her promotion, she most recently served as senior vice president of brand acquisition marketing for Humana. She joined the company in 2014 as vice president of marketing.

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