Blue Cross Blue Shield Association has named Katie Wilson McBreen its new vice president of communications.
In her new role, Ms. McBreen will helm public affairs and strategic communications, PRWeek reported Sept. 29.
Ms. McBreen previously served as vice president of communications and strategy at Consumer Brands Association, as well as vice president of communications and public affairs and counselor to the president and CEO at the National Retail Federation.
She also has experience serving in the U.S. Chamber of Commerce and in the White House under former Vice President Dick Cheney.