Ophthalmologists looking to expand market share and increase their referral base could consider satellite locations and grassroots marketing, according to a Vantage Outsourcing case study.
Robert Jones, MD, is a practicing ophthalmologist in West Plains, Mo. At one time, he was struggling with his practice's market share because of a low referral base. To spur the organizational development and networking of Dr. Jones' practice, Vantage Outsourcing helped him expand to a satellite location. This solution gave him the means to possess more market share. However, the practice needed patient referrals to increase its patient volume.
Vantage consultants spread knowledge and awareness of Dr. Jones' practice by visiting local physicians. The grassroots marketing and public relations approach increased Dr. Jones' organizational development and networking capabilities. Within one year, he was established in his third location with various optometric groups and physicians.
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Robert Jones, MD, is a practicing ophthalmologist in West Plains, Mo. At one time, he was struggling with his practice's market share because of a low referral base. To spur the organizational development and networking of Dr. Jones' practice, Vantage Outsourcing helped him expand to a satellite location. This solution gave him the means to possess more market share. However, the practice needed patient referrals to increase its patient volume.
Vantage consultants spread knowledge and awareness of Dr. Jones' practice by visiting local physicians. The grassroots marketing and public relations approach increased Dr. Jones' organizational development and networking capabilities. Within one year, he was established in his third location with various optometric groups and physicians.
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