“Let’s Create,” invites IBM’s clients and partners to co-create with the technology company using hybrid cloud, AI technology and consulting services, according to a Feb. 16 press release.
The company is looking to build and create solutions that are data-driven and designed to automate, secure, modernize and transform organizations.
The campaign is expected to roll out in the coming months in three chapters. The first chapter provides education about IBM’s core capabilities and expertise. The second chapter showcases how IBM helps clients bring their visions to life. The final third chapter will focus on new creators using technology to transform organizations.
“‘Let’s Create’ is an open invitation to all the visionary creative minds — the developers, the technologists, the engineers, the IT leaders — to unleash their imaginations, do the unimaginable, and do it together,” said Liz Taylor, global chief creative officer of Ogilvy, IBM’s global agency.
IBM has been a major player in the healthcare industry, especially since the introduction of IBM Watson. IBM, however, announced in January that it reached a deal with investment firm Francisco Partners to sell its data and assets from Watson Health. The price of the acquisition was not disclosed.
