In a recent national study by Aspect Software and The Center for Generational Kinetics, researchers looked at consumer attitudes, expectations, preferences and customer service priorities by generation to see the differences and similarities across four generations. The study paid particular focus to Generation Y, or Millennials, as their views on customer experience include an entirely new wave of digital expectations.
The infographic below highlights the report’s findings:
To see a larger version of the infographic, click here!
To read the full study from Aspect Software and The Center for Generational Kinetics, click here!
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