With change comes opportunity, or in our partners’ cases, significant operational and financial constraints. Although unfortunate, we believe these setbacks should not interfere with a medical practice’s primary goal: patient satisfaction.
With this in mind, I created Medical Marketing Solutions so that my team and I could bridge the gap between troubled reimbursement rates and greater expectations of patients and payors. We have developed, and continue to develop, unique solutions for the multifaceted challenges our partners and their medical practices face every day. Although we don’t know everything, we have learned a number of valuable lessons that many physicians, medical practices, and traditional marketing agencies may be able to relate to:
Time is precious
After spending countless hours visiting doctors’ offices, both as patients and as marketing representatives, our team understands time is a precious commodity. As a result, we’ve implemented certain practices to ensure our productivity and internal operations mirror that of our partners. The bottom line: we understand our partners don’t have the time nor the patience to manage trivial tasks. So, we don’t waste their time by selling them on unnecessary products. Instead, we get right to the point to produce immediate results.
Patients are the number one priority
Creating the coolest website with the latest features may feel great, but if you don’t have your patients in mind throughout the process, it can be an endeavor not worth the investment. Similar to how a medical practice operates, patients (or for traditional marketing agencies, the “end-user”) should remain the number one priority when it comes to creating content, designing brochures, or building websites. Helping people is why our partners do what they do, and we’ve learned to take that passion, harness it, and create user-friendly, nay, patient-friendly marketing pieces.
Team chemistry = greater performance
It’s no secret medical practices that instill “good vibes” within their company culture have happy-go-lucky physicians and in-office staff, which in turn produces satisfied patients. We’ve witnessed first-hand what a positive and not so positive work environment looks like, which is why we’ve built and established our own company culture that believes in team camaraderie, trust, and communication. Although this doesn’t come naturally for every medical practice or marketing agency, we work diligently to keep our company values strong and thriving, because let’s face it, a team that works together, wins together!
Honesty is the best policy
This last point is extremely important. The worst thing a medical practice can do is lie about a patient experience they can’t live up to. As your medical marketing agency, we can write or design the best marketing piece that sends patients to your practice in droves; however, if you’re not practicing what you preach, serious problems will ensue. For us, remaining honest and transparent with our partners is a given. So please, remain honest with us so that we can be honest with your patients!
With time and experience comes awe-inspiring growth, which is why we’ve used some of these lessons to re-invent ourselves too. Our company has acquired years worth of health care-related knowledge and experience that has helped countless medical practices meet the needs of their patients. We understand what speaks to patients, and we want to help physicians understand this too.
So, without further ado, welcome to the new and improved: Medical Marketing Solutions.
Steven Siwek, Jr., founded Medical Marketing Solutions in 2009 to help medical practices thrive within the ever-changing healthcare industry. The company has since grown to include medical practices and hospitals across the country. He assists with both traditional and digital media marketing, which many offices find helpful as reimbursements continue to decline and practice responsibilities don’t let up.
The views, opinions and positions expressed within these guest posts are those of the author alone and do not represent those of Becker’s Hospital Review/Becker’s Healthcare. The accuracy, completeness and validity of any statements made within this article are not guaranteed. We accept no liability for any errors, omissions or representations. The copyright of this content belongs to the author and any liability with regards to infringement of intellectual property rights remains with them.
