Almost half of all physicians miss this opportunity

A recent Decision Resources Group study found 43 percent of physicians struggle to keep balance between constantly evolving healthcare systems and health technologies, including EHRs and pharmaceutical websites.

That is, 43 percent of U.S. physicians surveyed agreed with the statement, "my organization is struggling to understand and meet the goals of value and quality," such as cost per patient, patient outcomes and hospital readmissions.

Here are four other key findings from the Taking the Pulse U.S. 2016 study:

1. Thirteen percent of physician respondents virtually consult with patients. However, few of them use pharma websites during the actual virtual consults.

2. Eight-two percent of physician respondents use EHRs between patient consults, but just 27 percent use pharma websites between consults. With EHR use growing, partnerships between pharmas and EHRs are crucial.

3. Eight-five percent of physician respondents say they are open to using sponsored content from pharma via online journals and healthcare professional websites.

4. DRG Analyst Kelly Pinola said in a statement that in "the current healthcare landscape, physicians are struggling to support their patients, manage multiple data streams and meet daunting new performance goals. This opens up a range of opportunities to support physicians in their daily workflow. Pharma companies have a unique opportunity during this time of change to build positive brand equity among these physicians."

DRG published the study on April 14 and 2,994 U.S. physicians participated. 

More articles about physicians:
Physicians with drug monitoring programs prescribe 30% less opioids
This blind spot in medicine could cause some patients to give up on care
More than 50% of millennials weigh convenience, cost against traditional primary care



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