The agreement provides Lenox Hill Hospital and Northwell Health with premier brand integration and exposure across Madison Square Garden’s assets, including digital platforms, venue signage, presence in Madison Square Garden and a health and wellness platform entitled “Life Long Fans, Long-Term Health.”
As part of the expanded partnership and “Life Long Fans, Long-Term Health” platform, Northwell Health will serve as the presenting partner for the first ever RangersTown 5K, which will take place in Rye, N.Y., on Nov. 19. The race is expected to have 1,200 participants, with all of the proceeds going toward the Garden of Dreams Foundation and the Northwell Health Foundation.
Northwell Health will get significant brand exposure on static and digital signage in Madison Square Garden during all Rangers home games. The health system will also have integration on nyrangers.com, on the official Rangers mobile app and throughout the team’s social media platforms.
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