The rebranding is aimed at emphasizing the multispecialty care it provides in addition to its inpatient hospital services.
The hospital system’s board of directors voted unanimously Thursday to approve the name change, according to the report.
Along with the name change is a new blue-green logo for the health system, which features an abstract rendering of a palm frond. Signage with the new name and logo are expected to appear outside hospitals and clinics in October, and a new website will roll out in phases over the next year, according to the report. Changing the logo and work on the hospital’s website is expected to cost the system about $2 million.
The health system’s individual hospital names will remain the same.
More articles on leadership and management:
24 questions to ask when evaluating a healthcare organization’s culture
Whidbey Island Public Hospital District board president resigns: 3 things to know
Obama administration races to bolster healthcare reform in final days
At the Becker's 11th Annual IT + Revenue Cycle Conference: The Future of AI & Digital Health, taking place September 14–17 in Chicago, healthcare executives and digital leaders from across the country will come together to explore how AI, interoperability, cybersecurity, and revenue cycle innovation are transforming care delivery, strengthening financial performance, and driving the next era of digital health. Apply for complimentary registration now.
