Dr. Jain’s sign features “accept Cigna” in large letters under her name. Dr. Jain told Orlando Sentinel a friend helped her design the signs and she did not know why the name of the Bloomfield, Conn.-based payer was included.
The campaign is not being used to endorse her practice, Dr. Jain, an emergency medicine and pediatrics physician, added. “I don’t need to go into politics to bring in business,” she told Orlando Sentinel.
Including Cigna’s name does not interfere with Florida’s law regarding political advertising, the report states.
Dr. Jain also plans on vying for state governor next year.
More articles on leadership:
Word from the C-suite: Value-based care won’t work without population health initiatives
$1.5M ad campaign calls on GOP senators to vote against AHCA
4 tips to ensure hospital marketing is HIPAA compliant