5 ways to improve your presence as a thought leader on LinkedIn

LinkedIn has become one of the most essential networking tools of our time, and strategic use of this widespread social media platform can help establish you as a thought leader within your industry.

Below is a list of five steps you can take to improve your presence as a thought leader, according to Forbes.

  1. An engaging profile is the building block of an influential presence on LinkedIn. Make sure your headshot is professional and up to date, and give yourself a headline that reflects your personal brand. Think of your personal summary not as a rundown of your experience but as a sales pitch for your industry expertise.
  2. Sharing articles is a great way to show you have your finger on the pulse of your industry's latest developments, but also that you are dedicated to sharing that knowledge with those in your network.
  3. Posts or analyses of articles you share demonstrate you are actively engaged with your industry's most relevant issues and that you are not afraid to share your well-informed opinions on the matter.
  4. Groups are important networking tools that can instantly connect you with key players in your field and expand the reach of your shared and written content. Join any groups relevant to both your position and your interests as a leader
  5. Engage your contacts with personalized messaging to make sure you cultivate an active network of connections with whom you regularly engage.   

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