3 reasons CEOs should empower their employees on social media

Many CEOs are wary of employee engagement on social media, but executives should leverage online platforms  to empower their workers, according to the Chief Executive.

Here are three reasons why CEOs should institute a more empowering corporate social media policy:

1. Liberal social media policies promote employee advocacy. If employees feel empowered by their company on social media, they will be more likely to advocate for the company on their own social media platforms.

2. Social media can improve employee satisfaction and engagement. Promoting work-related social media connectivity among coworkers can improve their abilities to communicate and collaborate, especially while using platforms like Facebook Workplace, Slack and Skype.

3. The risks of social media use are smaller than you think. The traditional fear that social media is a threat to workplace productivity may be misplaced for many sectors. Restricting social media use on work computers can make employees feel like they are not trusted, but allowing them to responsibly access these platforms will encourage them to earn the trust they are given.

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