13 must-reads for healthcare leaders this week

Affiliation insights from New Hyde Park, N.Y.-based Northwell Health CEO Michael Dowling, the efficacy of content marketing and advertising in healthcare, and the Trump-Russia investigation's potential effects on health reform captured readers' attention last week.

 1. 5 thoughts on whether the Trump-Russia investigations will derail healthcare reform

Several investigations related to Russia and Washington, D.C., are beginning to unfold — one into former National Security Adviser Michael Flynn and former FBI Director James Comey, another led by a special counsel scrutinizing potential ties between the Trump campaign and Russia, and a third looking at potential Russian involvement in the 2016 presidential election. With these investigations dominating the news cycle and Congress' attention, it is possible domestic initiatives, such as healthcare reform, will lose momentum from the early days of the presidency.

2. Corner office: Temple University Hospital CEO Dr. Verdi DiSesa on fatherhood and health system leadership
Despite the years of higher education and clinical training, many of the most important lessons Verdi DiSesa, MD, has learned come from his family. Dr. DiSesa has kept advice from his father close to heart throughout his education and career. And as a father of four sons himself, he has realized many of the lessons he's learned as a parent are applicable while leading others in his roles at Temple University.

3. Survey: Most healthcare leaders will continue value-based care strategies despite political uncertainty
Most health system leaders said their organizations will continue shifting to value-based care, despite uncertainty surrounding a potential repeal and replacement of the ACA, according to a leadership survey by national healthcare advisory firm BDC Advisors.

4. Michael Dowling: The health system CEO's affiliation playbook — 5 thoughts from a CEO who has executed 50+ agreements
As hospitals and health systems seek ways to fortify their organizational strategies amid the transition to value-based care, the drive to forge new partnerships will continue. Although analysts forecast the consolidation trend will carry on, strategic organizations are increasingly realizing the value of establishing other relationships, such as affiliations and joint ventures.

5. Is content marketing effective in healthcare? 7 findings
Although most healthcare organizations use content marketing, less than a third consider their content "very effective" in supporting their business objectives, according to a 2017 report from research firm True North Custom.

6. Healthcare consumers don't read internet ads — but they do read direct mail
When it comes to preferred media for healthcare marketing, TV is king. But direct mail presents a second, often untapped opportunity for healthcare organizations to get their message to consumers.

7. 5 traits of a high-performance culture — and 8 steps to start building one today
Regardless of industry, companies with sustainable high-performance cultures have several key attributes in common. They have communicative, transparent leaders who embody the values they promote. They embed the expectation that all employees — no matter role or rank — are accountable for their performance and actions. And they place a strong emphasis on continual development.

8. Healthcare: leading through uncertain times
In light of the American Health Care Act recently passing the House of Representatives, Trump's administration is one step closer to advancing a plan that could introduce more unknowns to an already chaotic U.S. healthcare system.

9. The 3 most effective words in healthcare ads
Marketing plays an important role in influencing consumer healthcare decisions. Predictably, some healthcare messaging, media forms and strategies resonate more with consumers than others — but the ones that resonate most may surprise you.

10. CEO turnover for misbehavior up 36% worldwide
More CEOs are being ousted than ever before for ethical missteps at the world's 2,500 largest public companies, according to a study conducted by PwC's Strategy&. Turnover for unethical behavior increased 36 percent between 2007-11 and 2012-16. 

11. 5 fatal errors new executives make
There is a 50 percent chance a newly hired CEO or senior executive will leave the organization within the first 18 months, according to the Harvard Business Review. This not only poses a disruption to staff, but can also cost the organization more than the departed leader's salary — by one estimate, over 10 times more.  

12. 7 symptoms of excessive bureaucracy
Too much bureaucracy can not only stifle innovation and the pace of change, it can also cost companies financially. The U.S. economy wastes more than $3 trillion per year on excessive bureaucracy, according to the Harvard Business Review.

13. Healthcare execs expect value-based care to disrupt industry more than science in decade ahead
C-level executives and investors from across the healthcare industry rank pricing and reimbursement as the No. 1 strategic pressure facing the healthcare industry today, according to a survey from consulting firm Lazard.

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