Highmark Health taps Cindy Donohoe as chief marketing officer: 3 takeaways

Pittsburgh-based Highmark Health appointed Cindy Donohoe executive vice president and chief marketing officer, a new role in which she will lead marketing efforts across the entire organization.

Here are three takeaways:

1. Ms. Donohoe joined Highmark in 2015 as a part of Highmark Health Plan.

2. She has previously served as senior vice president of growth and customer experience at Rosemont, Ill.-based Physicians Immediate Care, an urgent care provider backed by Anthem.

3. She has also worked as a divisional vice president for Walgreens and chief marketing officer for UnitedHealth Group's federal programs.

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