C. David Minifie has been appointed senior vice president and chief marketing officer of Newark, Del.-based ChristianaCare.
Mr. Minifie most recently worked in consulting and previously spent nine years at Centene, departing as executive vice president of corporate strategy and chief experience officer.
He also served in marketing leadership for more than a dozen years at Procter & Gamble after a stint in the U.S. Marine Corps.
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