Endomondo is an open fitness tracking platform allowing customers to map, record and share their workouts. MyFitnessPal helps users achieve and maintain fitness and nutritional goals. The two apps join Under Armour’s existing application offerings, including MapMyFitness and UA RECORD.
Endomondo currently has approximately 20 million users, and MyFitnessPal has approximately 80 million users. The acquisitions will bring Under Armour’s Connected Fitness community to approximately 120 million users.
“Under Armour’s demonstrated global leadership in health and fitness innovation is greatly enhanced with the addition of Endomondo and MyFitnessPal, as we continue to redefine and elevate the Connected Fitness experience for millions of people around the world,” said Kevin Plank chairman and CEO of Under Armour. “Similar to MapMyFitness, Endomondo and MyFitnessPal have established track records of unmatched equity, expertise and passion in the fitness and nutrition space, and they are ideal partners to enable Under Armour to provide data-driven, proactive solutions to help athletes of all levels lead healthier and more active lifestyles.”
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