Study: Healthcare Organizations Slow to Integrate SMS Texting, Social Media

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Research findings show healthcare organizations are slow to adopt text messaging and social media, despite the explosive growth of smart phones, according to a Varolii news release.

According to Varolii's research, 56 percent of healthcare organizations use direct mail as their top outreach strategy. Also, less than 30 percent utilize social media channels and only 12 percent are using mobile applications.

A large majority of healthcare companies (69 percent) are concerned about privacy and HIPAA compliance, which is preventing them from integrating SMS text messaging. Still, 41 percent of healthcare companies don't ask their customers how they would prefer to be contacted.

Read the news release about healthcare communications.

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