Jake Freivald, vice president of corporate marketing for Information Builders in New York City: Hospitals will need to onboard clinical and other information from a lot of different sources and correlate it with their own data. This is not something most hospitals know how to do, so they’re going to have to understand new technical concepts like “master data management.” But once they learn to onboard data and master their patient, facility, physician and other data domains, they’ll manage costs better, get better outcomes and be able to work better with health plans.
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