The organization said it decided to make the change after seeing its name misspelled in countless ways, including Pier60 — akin to the San Fransisco style pizza chain Pier 49 — p60x, p60 and peer360.
“So we’re listening to the market and changing our name to something much simpler —Reaction — which just so happens to be the name of our core solution,” the organization said in a news release.
Reaction said the timing of the name change also coincides with the launch of a new version of its platform. Reaction’s new Research as a Service platform will be showcased at booth #253 during HIMSS.
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