4 Managed Care Contract Questions Regarding Marketing

Naya Kehayes, managing principal and CEO of Eveia Health Consulting and Management, recommends hospitals and other providers ask payors these four questions regarding advertising and marketing within managed care contracts during negotiations.

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1. What, if any, is the potential volume to be derived from the contract, both in terms of market share retention and expansion?

2. Are payor marketing plans defined?

3. Is the payor’s use of providers’ names appropriately restricted?

4. Are provisions included to cease marketing the hospital in the event of termination?

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