Providence, R.I.-based Lifespan has rebranded as Brown University Health.
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Health systems are increasingly turning to sports partnerships as a marketing strategy to boost brand visibility.
A health system's logo will soon appear on an NBA jersey for the first time.
Yale New Haven (Conn.) Health has rebranded its urgent care centers.
Oakland, Calif.-based Kaiser Permanente became a founding partner of a WNBA expansion franchise in San Francisco and will have its name on the team's jerseys.
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A North Carolina health system has begun rolling out a rebrand.
Epic Systems has filed a federal lawsuit accusing life sciences staffing firm, Epic Staffing Group, of trademark infringement, according to an Oct. 4 lawsuit obtained by Becker's.
Livonia, Mich.-based Trinity Health has rebranded Genesis Health System in Davenport, Iowa, as MercyOne Genesis.
Vice President Kamala Harris is set to roll out a multimillion dollar advertising campaign focused on healthcare in response to former President Donald Trump's calls to repeal the Affordable Care Act, NBC News reported Oct. 1.
Pediatric patients from Morgantown, Va.-based WVU Medicine helped make designs on a car in a NASCAR-affiliated race.