Atlanta-based Northside Hospital has a new name for its urgent care line.
The health system, which operates the centers in collaboration with national company Urgent Care Group, changed the branding for the seven Georgia facilities from Health Choice Urgent Care to Northside Urgent Care.
“We are proud to expand the trusted Northside name in urgent care,” stated Debbie Bilbro, president and CEO of Northside Hospital Gwinnett/Duluth, in a January news release. “Our patients can expect the same exceptional care, now more closely aligned with the comprehensive services offered across the Northside network.”
Urgent Care Group partners with health systems around the country, including Anderson, S.C.-based AnMed, which had a similar rebrand in 2025.
