New Jersey health system rebrands

Advertisement

Secaucus, N.J.-based Hudson Regional Health has unveiled a new brand identity and hospital names.

The health system, the state’s fourth-largest, launched in May to operate Secaucus-based Hudson Regional Hospital and three hospitals that were previously part of now-defunct Bayonne, N.J.-based CarePoint Health.

“This isn’t just a rebrand — it’s a redefinition of care in Hudson County,” Hudson Regional Health board chair Yan Moshe said in a June 30 news release shared with Becker’s. “Hudson Regional Health is now one of the largest and fastest-growing systems in the state, and we’re using that momentum to bring real innovation to our communities. From AI-powered diagnostics to modern emergency care, we’re building hospitals that deliver on the full promise of technology-driven care.”

Hudson Regional Health’s four hospitals will now be called:

— Bayonne University Hospital (formerly Bayonne Medical Center)

— Heights University Hospital (formerly Christ Hospital, Jersey City)

— Hoboken University Hospital (formerly Hoboken University Medical Center)

— Secaucus University Hospital (formerly Hudson Regional Hospital)

Advertisement

Next Up in Digital Marketing

Advertisement