Marketing mergers and acquisitions show record growth

Marketing industry mergers and acquisitions have continued their record growth, despite  budget cuts and layoffs at some firms, the Wall Street Journal reported.

The first half of 2022 saw 789 marketing industry deals, compared to the then record-setting 571 deals in the first half of 2021. Analysts have suggested the stability within marketing mergers and acquisitions is due to a rise in online shopping and the growth of venture capital within the industry, according to the July 20 Wall Street Journal report.

But falling share prices of firms including Meta Investments and Taboola.com have led to speculation about cooling growth within the marketing sector in the future. 

"The growth isn't sustainable, and no one wants to be in a position where they buy a business that needs cash," said Ben Wiener, CEO of advertising agency Wongdoody.

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