Apple’s privacy changes hurt the ability of marketers to carry out targeted advertising and measure the results from it. As a consequence of the change, advertisers are looking beyond Meta and Apple and adjusting their marketing strategies. Many are looking to explore the new markets offered by TikTok and LinkedIn, which many advertisers neglected for Meta-based companies.
“It is just going to take longer to get there, and you’re going to have to risk more dollars on inefficiencies,” said Matt Gehring, chief marketing officer of telemedicine company Dutch Pet.
At the Becker's 11th Annual IT + Revenue Cycle Conference: The Future of AI & Digital Health, taking place September 14–17 in Chicago, healthcare executives and digital leaders from across the country will come together to explore how AI, interoperability, cybersecurity, and revenue cycle innovation are transforming care delivery, strengthening financial performance, and driving the next era of digital health. Apply for complimentary registration now.