Intermountain, St. Jude honored for branding, reputation

Two health systems won Superior Achievement in Branding Reputation and Engagement awards May 2 from PRovoke Media.

Salt Lake City-based Intermountain Health was the winner in the corporate philanthropy and fundraising category for its "Primary Promise" campaign with agency Hill+Knowlton Strategies.

Meanwhile, Memphis, Tenn.-based St. Jude Global won for both the healthcare providers category and best global campaign for "Facing War. Fighting Cancer" with Finn Partners.

Other health system nominees included New Hyde Park, N.Y.-based Northwell Health, Newark, Del.-based ChristianaCare and Duarte, Calif.-based City of Hope. The North American SABRE Awards ceremony took place in New York City.

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