The survey of more than 300 senior healthcare marketing professionals found that hospitals were more likely to spend money on connected television and over-the-top style ads through local media stations than physicians’ offices.
Additionally, more than 60% of respondents have already begun or plan to use generative artificial intelligence within their advertising, according to Dec. 7 SalesFuel and BIA Advisory Services news release.
Becker’s 3rd Annual Fall Chief Pharmacy Officer Summit is the top tier event that the people leading the future of pharmacy convene. This 3-day event is built specifically for Chief Pharmacy Officers and senior pharmacy leaders. The sessions examine the workforce, financial and clinical priorities shaping pharmacy today. Becker’s is where candid discussions flourish and new ideas thrive. Becker's 3rd Annual Fall Chief Pharmacy Officer Summit
