Honolulu-based Hawaii Health Systems Corp.’s West Hawaii Region has rebranded with new logos for its hospitals, Big Island Now reported.
The new logos for the West Hawaii Region, Kohala Hospital and Kona Community Hospital represent Polynesian culture, featuring triangles that signify shark’s teeth and canoe sails, according to the March 24 story. The colors are gold for sand and rock, brownish-red for rich soil, and teal for the ocean.
“When you look at the brand for us, it’s more than a set of colors and logos,” Clayton McGhan, CEO of Hawaii Health Systems Corp.’s West Hawaii Region, told the news outlet. “It conveys beyond words what we strive for. It’s an expression of our core values of respect, inclusion, compassion and excellence.”
