The inaugural members of the team are Marian Dezelan, most recently the chief marketing and communications officer of Cambridge, Mass.-based Beth Israel Lahey Health, and Kristen Wevers, previously senior vice president and chief marketing and communications officer of Cincinnati-based UC Health.
“Having the most experienced, innovative health system CMOs helping our clients with their thorniest issues and biggest opportunities is a great example of how Revive embraces the chaos of healthcare to build groundbreaking brands,” Revive CEO Chris Bevolo said in a Sept. 7 news release.
Ms. Dezelan has also been a marketing leader with Dallas-based Tenet Healthcare, New Hyde Park, N.Y.-based Northwell Health and Pittsburgh-based UPMC, while Ms. Wevers also served as chief brand, marketing and communications officer of Cincinnati-based Mercy Health.