Publishers will conduct trading on the platform by using their own data to authenticate audiences, respond to proposals and create inventory deals. The platform also will give advertisers data access and audience delivery forecasts.
Healthcare Marketplace forbids data transfers outside of its secure platform, and DeepIntent said it will not pursue integration with other demand side platforms to further preserve its data privacy.
This launch marks the final installment of DeepIntent’s digital healthcare marketplace project.
Read the full news release here.
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