Here are five tips for chief marketing officers who are looking to land board positions, according to advice business executives shared with the Journal.
- Participate in board-readiness programs and make more appearances in front of your own board. Network with board directors to understand how the recruitment process works.
- Demonstrate how your leadership has made your company more money.
- Make sure you’re well-respected among other marketing professionals, particularly other chief marketing officers.
- If you’re told you don’t have enough experience, ask how you can get it.
- Ensure the board you join is the right fit for you, because some boards require minimum terms as long as 10 years.
