5 recently launched healthcare marketing campaigns

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Below are five marketing campaigns launched in the past 30 days to combat health misinformation, encourage proactive health screenings, facilitate organ donations and more.

  1. St. Louis-based Ascension launched a campaign ahead of the Tokyo summer games in which seven-time Olympic medalist Shannon Miller encourages women to get early screenings.

  2. New York City-based Montefiore Health System partnered with advertising agency Alto to launch an ad platform called "Live and Let Live," which allows people who are seeking an organ transplant to create a short film about their lives.

  3. Biogen is building a marketing campaign for Aduhelm, its much-debated Alzheimer's drug. The drugmaker has been running a paid post on The New York Times' website that profiles a couple dealing with mild cognitive impairment.

  4. In response to the misinformation advisory issued by U.S. Surgeon General Vivek Murthy, MD, YouTube launched a new campaign to provide users with credible health information.

  5. The CDC rolled out a new WhatsApp chat to provide reliable information about COVID-19 vaccines in Spanish.
 

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