5 components of an effective digital marketing strategy

The most successful digital marketing strategies are just that: strategic. Crucial to this strategy is a thorough understanding of its intended audience and ultimate goals, which will then inform the more logistical aspects of the marketing plan.

Marketing logistics — and, in turn, the success of the strategy as a whole — will be measured by key performance indicators and conversion rates. Those, according to DesignRush, should be determined using five critical components:

1. Objectivity: Marketing strategies should be based not on gut feelings or personal preference, but on the clear-cut facts of their successes or failures.

2. Measurement: Regular measurement of all results of a campaign, from effects on revenue to new user sign-ups, will not only provide that objectivity, but will also guide future campaigns and demonstrate progress to executive teams.

3. Goal-setting: Assign "success" a concrete number or metric, and set short-term goals along the way to ensure that ultimate goal is achieved.

4. Realism: Take a practical approach to strategic planning, keeping time and budget constraints in mind at all times and prioritizing only the most vital parts of the plan.

5. Optimization: Make regular tweaks within the set strategy — experimenting with new keywords, content styles and audience groups — to ensure the absolute best practices are in place.

More articles on digital marketing:
Healthcare marketers are unconcerned about the end of Instagram 'like' counts
Where the C-suite stands on marketing execs: from supportive CEOs to skeptical sales chiefs
5 challenges facing digital marketers in 2020: report

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