Furthermore, marketing leaders can also wield plenty of influence when it comes to innovation. In a recent op-ed for Glossy, Dr. Andjelic described the four “mandates of innovation” — all areas in which chief marketing officers play a major role, and can therefore have a hand in ensuring an innovation strategy’s success.
1. Increase digital revenue
2. Improve customer experience
3. Reduce operational costs
4. Launch new products or services
Read more here.
More articles on digital marketing:
Viewpoint: Marketing success should be measured by purpose-led innovation, not revenues
5 components of an effective digital marketing strategy
Healthcare marketers are unconcerned about the end of Instagram ‘like’ counts
Becker’s 3rd Annual Fall Chief Pharmacy Officer Summit is the top tier event that the people leading the future of pharmacy convene. This 3-day event is built specifically for Chief Pharmacy Officers and senior pharmacy leaders. The sessions examine the workforce, financial and clinical priorities shaping pharmacy today. Becker’s is where candid discussions flourish and new ideas thrive. Becker's 3rd Annual Fall Chief Pharmacy Officer Summit
