Furthermore, marketing leaders can also wield plenty of influence when it comes to innovation. In a recent op-ed for Glossy, Dr. Andjelic described the four “mandates of innovation” — all areas in which chief marketing officers play a major role, and can therefore have a hand in ensuring an innovation strategy’s success.
1. Increase digital revenue
2. Improve customer experience
3. Reduce operational costs
4. Launch new products or services
Read more here.
More articles on digital marketing:
Viewpoint: Marketing success should be measured by purpose-led innovation, not revenues
5 components of an effective digital marketing strategy
Healthcare marketers are unconcerned about the end of Instagram ‘like’ counts
At the Becker's 11th Annual IT + Revenue Cycle Conference: The Future of AI & Digital Health, taking place September 14–17 in Chicago, healthcare executives and digital leaders from across the country will come together to explore how AI, interoperability, cybersecurity, and revenue cycle innovation are transforming care delivery, strengthening financial performance, and driving the next era of digital health. Apply for complimentary registration now.
