Consumers open to using blockchain-based tokens, even for healthcare: KPMG survey

The majority of consumers — 63 percent — are encouraged by the advantages of blockchain-based tokens used for payments, according to a KPMG survey

KPMG surveyed 1,000 Americans ages 18 and up in the summer of 2019 to gauge their acceptance of blockchain, loyalty and tokenization. The study was designed and conducted to investigate the relationship between awareness of and willingness to use tokens. 

Early adopters of blockchain and tokenization were Generation Z, with 83 percent saying they are interested in the future of tokens. Older Americans, ages 65 and up, are also interested in the future of tokens. 

When it comes to healthcare, blockchain-based tokens can be used to track, correlate and coordinate the identity of clinicians who have treated a specific patient. For the patients, they can control who can access their health records through tokens. 

Of those surveyed, 82 percent of consumers are willing to use tokens as part of membership in existing loyalty programs. Eighty-one percent said they would trust the use of tokens more readily if they are already part of a loyalty program, and 66 percent responded that they would rather use tokens for a company’s loyalty program than for a regular purchase/exchange. 

To read the complete report, click here

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