BCBS of Kansas City rolls out digital health engagement platform

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Blue Cross and Blue Shield of Kansas City is tapping HealthMine to develop an incentive structure for the insurer's ACA members and offer digital health risk assessments for its ACA and Medicare Advantage business lines, the consumer health engagement company said Jan. 5

Blue KC has previously partnered with HealthMine to offer a Medicare Advantage rewards program, which has decreased the compliance gap between registered and unregistered members by 10-fold, HealthMine said. 

"Blue KC is excited to offer our ACA members the opportunity to participate in the HealthMine rewards program as part of our overall commitment to giving them tools as they work to improve their health and wellness," Lori Rund, vice president of government programs at Blue KC, said in a press release.

Blue KC will roll out the program to its ACAindividual family plan members in early 2021, HealthMine said.

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