Current approaches to dietary counseling for obesity are heavily rooted in the notion of personal choice and willpower. However, researchers suggest a new counseling approach that views obesity as a result of neurobehavioral processes or ways in which the brain controls eating behavior in response to cues in the environment.
The new model adopts a scientifically informed framework that clarifies how personal choice is affected by biological and environmental factors. The three neurobehavioral processes consistently implicated in obesity and overeating are food reward, inhibitory control and time discounting.
Read the news release about obesity counseling.
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