This is how the campaign measured up:
3 months: The length of the campaign, called “Tips from former smokers,” which ran from March to June 2012.
$480: The cost of the campaign, per smoker who quit.
$2,819: The cost of the campaign, per premature death averted
$50,000: The standard cost per year of life gained that is considered cost effective, based on medical interventions that a smoker would have needed if they continued smoking.
200,000: The number of Americans who quit smoking after the campaign for at least a short period of time.
100,000: The number of Americans who gave up smoking for more than six months, and are expected to quit permanently.
1.6 million: The number of Americans who tried to quit after the campaign.
89: Percentage of smokers who saw the campaign, based on a survey of several thousand smokers.
$8 billion: The annual cost of promotions for the tobacco industry.
42 million: The number of people who still smoke in the U.S.
1: The most preventable cause of disease and death in the U.S. is smoking.
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