Procter & Gamble tries to trademark 'LOL,' 'NBD,' other millennial-friendly acronyms

Procter & Gamble has applied for trademarks on three-letter acronyms, including "LOL" and "NBD," to use in liquid soap, dishwashing detergent, hard surface cleaners and air fresheners, according to CNBC.

Here are three things to know:

1. P&G has applied to the U.S. Patent and Trademark Office to use "LOL" (which stands for Laughing Out Loud), "WTF" (What The F---), "NBD" (No Big Deal) and "FML" (F--- My Life), according to CNBC.

2. Although P&G has not disclosed precisely how it intends to use the acronyms, CNBC noted P&G may use the acronyms to help market products to millennials.

3. The U.S. Patent and Trademark Office has sought clarification from P&G, which has until January to respond, according to Ad Age.

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