Cowen & Co. surveyed 2,500 people and asked them, “What platforms do you use most often to view video content on TV?”
Netflix led the pack, with 27 percent of respondents saying they used the service the most often, with basic cable coming in second at 20 percent and broadcast television ranking third with 18.1 percent. Netflix was also the most popular option among respondents ages 18 to 24, with nearly 40 percent of those respondents saying they watched Netflix the most often.
“Over the long term, assuming [Netflix] is able to continue to increasingly offer great content, this lead clearly bodes well for further value creation,” John Blackledge, a senior research analyst at Cowen & Co., wrote in a research note, according to Variety.
More articles on business:
Lyft acquires bike rental operator Motivate
Former Fitbit CFO to steer 4th startup in 10 years
Trump’s tariffs will lead to job losses, General Motors chief says
Becker’s 3rd Annual Fall Chief Pharmacy Officer Summit is the top tier event that the people leading the future of pharmacy convene. This 3-day event is built specifically for Chief Pharmacy Officers and senior pharmacy leaders. The sessions examine the workforce, financial and clinical priorities shaping pharmacy today. Becker’s is where candid discussions flourish and new ideas thrive. Becker's 3rd Annual Fall Chief Pharmacy Officer Summit
