Jaguar Land Rover recently unveiled its all-electric 2019 I-PACE SUV will cost $69,500, which is $10,000 cheaper than the competing Tesla Model X, according to Fortune.
The price-point is considered by many an attempt to help Jaguar maintain a stake in the luxury electric vehicle market, which Tesla has controlled for years. Jaguar will invest $1.5 billion on facilities and owner experience improvements in the next five years, and it has improved training practices for sales and service personnel.
The 2019 I-Pace will be available in U.S. dealerships later this year.