Google will sell its restaurant review company Zagat to The Infatuation, a younger review organization skewed more toward digital consumers, according to The New York Times.
Google bought Zagat for $151 million in 2011, and the latest sale seeks to improve the pioneering restaurant reviewer's flagging influence while raising The Infatuation's profile.
"How often does an iconic brand like Zagat become available?" Chris Stang, Infatuation cofounder and CEO, told The New York Times. "When you think about its history and what Zagat means to so many people, it's a huge opportunity."
Zagat's cofounder Nina Zagat said she hopes the acquisition will help bring her company into the digital age.
"[Co-founder] Tim [Zagat] and I are very excited for Zagat's next chapter with The Infatuation," Ms. Zagat told The New York Times. "Their innovative approach, and their passion for helping people discover great restaurants and for building community, line up with what we built with Zagat from the very beginning."