Doug Fielding, vice president of product strategy at ZirMed in Louisville, Ky.: As your organization grows, reporting processes that at first seemed manageable (if a bit manual) can spiral out of control and create problems you never expected to have — and that you shouldn’t have to endure. For example, how do you combine reporting from two separate data streams when one has inconsistent — but not consistently inconsistent — data integrity? How can you get the answers you need quickly if a significant portion of your data has to be manually normalized before it can be compared with data from another department? Cloud-based data extraction and normalization software enables you to gain a holistic view of your enterprise and to compare what otherwise would be apples and oranges (or apples and elephants).
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