NYC Health + Hospitals embarks on inaugural physician recruitment initiative

New York City-based NYC Health + Hospitals seeks to fill 75 new and open primary care physician positions through a new recruitment campaign.

The campaign, called DOCS4NYC, aims to improve community-based primary care access across the city, as well as move the system toward greater financial sustainability, according to a news release. The campaign tag line is: "A career like no other, in a city like no other."

NYC Health + Hospitals said nurse practitioners may also apply for primary care provider jobs.

"Primary care is at the center of my vision for the future of our essential health system," said Mitchell Katz, MD, president and CEO of NYC Health + Hospitals. "As a primary care physician, I've always had a passion for both primary care and public health systems, and we are looking for like-minded doctors who are excited about transforming the nation's largest public health system by positioning primary care at its very core."

As part of the campaign, the system has launched this website, which provides access to information on loan forgiveness programs, as well as leadership and development opportunities within NYC Health + Hospitals. According to hospital officials, the campaign also includes direct outreach to residency directors nationwide, as well as social media advertisements and other features.

The campaign isn't the system's only recent effort to improve financial stability. NYC Health + Hospitals also recently announced a coder training program to improve medical coding accuracy and ensure maximum reimbursement. Additionally, the system seeks to recover $11.5 million it says it's owed in wrongful denials.


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