Employer branding has become more of a priority in recent years, but you might be wondering how it can actually help lower your recruiting costs. The secret of employer branding is that it creates a powerful self-selection tool for your candidates. This eliminates a large portion of unqualified candidates, or those who are not a good organizational fit, from even applying in the first place. The result is a tremendous amount of saved processing time and the attraction of better quality candidates.
Most healthcare organizations miss the mark on employer branding because it is not viewed as important or pressing enough to be prioritized or it is considered a role of the marketing department and thus overlooked. Any of those reasons may be valid, but they are costing your recruiting department valuable opportunities every day. A recent study by TalentPuzzle discovered that 1 in 3 applications submitted by college graduates are motivated by employer branding.
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Becker’s 3rd Annual Fall Chief Pharmacy Officer Summit is the top tier event that the people leading the future of pharmacy convene. This 3-day event is built specifically for Chief Pharmacy Officers and senior pharmacy leaders. The sessions examine the workforce, financial and clinical priorities shaping pharmacy today. Becker’s is where candid discussions flourish and new ideas thrive. Becker's 3rd Annual Fall Chief Pharmacy Officer Summit
