Whitepapers

CMS is redefining the benchmarks for population health management, emphasizing accountable care, health equity and affordability. However, many healthcare organizations lack the necessary tools and strategies to meet these rising expectations. Without a clear roadmap, organizations risk rising costs, care…

$4.5 trillion — that’s how much the U.S. spends on healthcare each year, yet chronic illness and poor health outcomes continue to be common in too many of the nation’s communities. Without clear visibility into community needs, healthcare organizations risk…

Intermountain, Penn Medicine and Nemours Children’s are leveraging AI to transform contact center operations. The result? Shorter patient wait times, increased new patient visits and greater staff satisfaction. In a recent roundtable, executives from these health systems and more shared…

The marketing landscape is rapidly evolving, and hospitals and health systems must adapt now to ensure future success and ensure precious marketing dollars have the greatest impact possible. Traditional approaches to marketing aren’t delivering the same ROI, leaving many health…

Patients’ consumer experience preferences are changing, and it varies by age. Younger generations expect seamless, digital-first experiences — just like they get in retail, but older generations are more cautious. If your organization isn’t delivering customized experiences to each of…

Gone are the days when telehealth was merely a “nice to have” — it’s now a strategic necessity. Health systems that fail to scale and integrate virtual care effectively will fall behind in efficiency, care access, and meeting both patient…

Health systems are realizing that creating a healthy work environment isn’t just a morale booster – it’s a strategic imperative to improve patient outcomes, nurse retention and financial performance. A growing body of research shows that when hospitals prioritize workforce…

Hospitals are bracing for a 9% jump in inpatient days within the decade, driven by an aging population and rising comorbidities. Dialysis patients are at the center of this challenge, with higher ICU utilization, longer hospital stays and significantly greater…

Healthcare payers face a range of challenges in today’s marketing landscape, from managing advertising budgets to navigating complex privacy regulations. To better understand these challenges, Freshpaint collaborated with Becker’s Hospital Review to survey 100 marketing professionals representing national and regional…

Healthcare organizations have been navigating a complex landscape following the HHS guidance on the use of online tracking technologies. This uncertainty has led to confusion among marketing, compliance, and legal teams regarding what is considered PHI (Protected Health Information) and…