The move comes amid increased competition from companies such as Amazon, Aldi and Blue Apron. About 250 stores currently offer 10 different prepared meal options that range from $8 to $10, but Walmart plans to expand that offering to 2,000 stores by the end of the year. Four $15 meal kit options will be available in stores for the first time.
“It’s no big secret that [prepared meals] are offered in other retailers, and we have looked at them previously, but we were not thrilled with quality levels,” Tyler Lehr, a senior vice president at Walmart, told Fortune. “We were not going to make a move in this space until we were comfortable.”
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