The campaign includes full-page ads in newspapers and magazines, TV ads, a modified logo and a new tagline: “Life changing medicine.”
UPMC officials say the cost of this advertising campaign is not new or increased spending, and UPMC ‘s advertising costs have never exceed .2 percent of its annual revenue.
Read the Pittsburgh Tribune-Review report on UPMC’s new advertising campaign.
Read more about UPMC:
–Lawsuit Against UPMC Seeks to Halt Hospital Demolition
–UPMC Installs “Smart Rooms” to Improve Patient Care
–Pennsylvania’s Hamot Health to Explore Partnership with UPMC, Cleveland Clinic
